Ideally located in the heart of the best trout fishing in the country, Sunrise Fly Shop is the premier destination fly shop in Southwest Montana.

Why You Should Fish the Big Hole River with Sunrise Fly Shop!

Sunrise Fly Shop is a special kind of fly shop. We are energetic, enthusiastic, and honest. We are passionate about the sport, and do this because we love it, not just because we have always done it. The staff at Sunrise Fly Shop loves to fish. Even though we guide hundreds of days a year, we can’t wait to fish ourselves. And we wake up every day excited to share the best fly fishing river in Southwest Montana with other passionate fly fishers. We can be found fishing on the local water nearly every night after work. We take fishing vacations, we read fishing magazines, we watch fishing movies, we have fishing dreams. We live and breathe fishing. It is our lives, and we like it that way.

Our passion for fly fishing is only the beginning. Whether we are introducing a novice to fly fishing for the first time or teaching advanced techniques to a seasoned veteran, our staff at the Sunrise Fly Shop loves to teach. Between work and play, our guides spend thousands of hours on the water every year, and we genuinely enjoy passing our knowledge on to other anglers.

The Most Experienced Guides on the Big Hole & Beaverhead

The Sunrise Fly Shop has been in business for more than twenty years, and our guide staff is amongst the most experienced of any in Southwest Montana. During the last five years, our guide staff has spent more days on the Big Hole River than any other outfitter in the state. In the world of fly fishing, knowledge comes with experience, and nobody has more experience than we do. When you step in the Sunrise Fly Shop you will find hundreds of different patterns of flies, all of which are specifically selected for the Big Hole, Beaverhead and Jefferson Rivers. Decades of experience on our local rivers have helped us put together a selection of highly effective and quality fly patterns. The staff that operates the fly shop is the same staff that guides on a weekly basis. Our staff knows all the ins and outs of the rivers we fish and the right tactics to use while you are fishing.

We Only Carry the Finest Fly Fishing Products

The Sunrise Fly Shop carries the finest brands in the fly fishing industry. We stand behind each brand that we carry. With quality brands like Simms, Patagonia, Scott Fly Rods, R.L. Winston, Abel Reels, Ross Reels, Fishpond, Umpqua, Solitude, and Montana Fly Company, the Sunrise Fly Shop carries the broadest assortment of fly fishing goods in the entire Big Hole Valley. Our guides test our products on the waters we fish to be confident that all the products that we carry in the shop live up to our extremely high standards.

Our Shuttle Service is the Most Reliable and Trusted on the Big Hole

When you bring your boat to the Big Hole River, it’s important that you can find a reliable shuttle service. The Sunrise Fly Shop has the most trusted and reliable Big Hole River shuttle service. We provide Big Hole shuttles as far up river as Mud Creek and as far down river as the Notch. We are proud that we operate the most river shuttles in the Big Hole valley. We have built the largest shuttle business through trust and reliability from guides and fisherman alike. Your vehicle and trailer are always where you expect them, when you need it, and in the same condition as when you left it at the put in.

Our Commitment to Provide You the Best Fly Fishing Experience

A fly shop should be more than just place to buy flies. A good fly shop should be a place to tell stories over a cup of coffee, a place to share a celebratory drink after an epic day of fishing, and a place to call when you need a little fishing advice. Sunrise Fly Shop is all these things and more, and that is what separates us from other fly shops. We are not a 9 to 5 fly shop or outfitter. Our guides are excited to take you on the water at dawn as well as fish with you late into the evening. Our guides realize this is your vacation, and if you have special requests, we will do our best to make it happen. Our energy and enthusiasm are evident whether you just visit the shop, or you are fishing with us on the river. It is this dedication to the sport and our love for what we do that keeps customers and clients returning year after year.